Bruno Sade

What Is Counterconditioning, and What Might It Tell Us About EFT Tapping?

Increasing your effectiveness with EFT, part 227. One of the interesting things about EFT is that we often do something that seems a bit strange at first: we deliberately think about something that makes us anxious while simultaneously tapping. Imagine that you’re afraid of public speaking. You picture yourself standing in front of a room …

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How Might EFT Actually Work?

Increasing your effectiveness with EFT, part 226. A new theoretical paper by psychologists Robert Schwarz and Peta Stapleton takes on a question that I’ve heard many times over the years: why might EFT tapping actually help? I recently came across the paper while browsing the ⁠Research section of EFT International’s website. The paper itself, titled …

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